“Apollo India will acquire US Cooper Tire & Rubber Co., Ltd. for about US$2.5 billion in cash.†The news recently announced is amazing, and the world tire industry is about to stage a “snapping elephant†drama. After the completion of the acquisition, the world's tires, the old "Cooper" will exit the tire industry, India Apollo will be among the world's top ten tires in one fell swoop, the world tire structure will change. Apollo Tire Corporation's "snapping elephant" feat, worthy of other tire companies to ponder - to enter the world in the advanced ranks, the acquisition of world-class brands, take the international road may be a shortcut. Apollo Tire Company was founded in 1972, ranked the 16th in the world in 2012, with annual sales of 2.5 billion US dollars; Cooper Tire was founded in 1914, is the second largest tire manufacturing company in the United States and the world's eleventh largest tire manufacturer , annual sales of about 4.2 billion US dollars. This strategic merger is based on a high degree of brand complementarity, geographical distribution and technical expertise, and the integration of the two companies will help create a world-leading tire manufacturing and distribution company. After the merger, Apollo Tire will leap from the 16th in the world to the 7th in the world, and the business will be spread across the fast-growing end markets on four continents. While owning a series of well-known brands, the new company will also have stronger capabilities to fully meet the needs of global customers. From Apollo's case, it is not difficult to see that the acquisition of world-class brands can allow companies to rank among the world's most advanced in terms of brand, marketing network and other aspects as soon as possible. As Apollo Chairman Onkar S. Kanwar said, the acquisition of Cooper presents us with an unprecedented opportunity to enable our company to serve our customers in developed markets and fast-growing emerging markets in many regions of the world. Cooper is one of the most respected brands in the tire industry. It has an extensive distribution network and manufacturing infrastructure, and sales in North America and China are particularly strong. The merged company will be the only tire company to enter the fast-growing markets with significant growth potential, such as large mature markets in the United States and the European Union, as well as India, China, Africa and Latin America. The combined brand and product portfolio will rank among the industry’s most extensive and comprehensive portfolios. However, we should not ignore that the acquisition of world-class brands not only requires strong financial strength, but also has an international perspective and a management level that spans different regions and cultures. The reason why Apollo has the courage to "snakes the elephant" is because it has accumulated many years of experience in internationalization. In recent years, the company has carried out a series of international business operations. In addition to building tire factories in India, it has also established tire factories in South Africa and the Netherlands. Recently, the company is considering setting up a new tire factory in Thailand or Indonesia to produce passenger car tires, truck tires and bus tires. In addition, Apollo also opened a new global R&D center in the Netherlands to strengthen basic research and alternative raw material application research to develop tire products that are more in line with market demand. The pace of internationalization allows companies to have a global vision and quality, choose to buy high-quality companies and brands, you can make the company's global competitiveness to produce a qualitative leap. One hundred fans compete for the best, and the one who sails for the first time. It is hoped that the powerful tire companies in the world will be more prepared for internationalization and bring more surprises to the industry.
Acids exist universally in our life. There are both numerous kinds of natural acid compounds with biological functions and massive synthesized acids which are used in many ways.
In industry
Acids are fundamental reagents in treating almost all processes in today's industry. In the chemical industry, acids react in neutralization reactions to produce salts. For example, nitric acid reacts with ammonia to produce ammonium nitrate, a fertilizer. Additionally, carboxylic acids can be esterified with alcohols, to produce esters. Acids are often used to remove rust and other corrosion from metals in a process known as pickling. They may be used as an electrolyte in a wet cell battery, such as sulfuric acid in a car battery.
In food
Many acids can be found in various kinds of food as additives, as they alter their taste and serve as preservatives. Phosphoric acid, for example, is a component of cola drinks. Acetic acid is used in day-to-day life as vinegar. Citric Acid is used as a preservative in sauces and pickles. Certain acids are used as drugs. Acetylsalicylic acid (Aspirin) is used as a pain killer and for bringing down fevers.
Acid catalysis
Acids are used as catalysts in industrial and organic chemistry; for example, sulfuric acid is used in very large quantities in the alkylation process to produce gasoline. Some acids, such as sulfuric, phosphoric, and hydrochloric acids, also effect dehydration and condensation reactions. In biochemistry, many enzymes employ acid catalysis.
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The Enlightenment of the World Tire Industry's Staged "Snake Swallow"