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EV charging station business models for the workplace [2023 update]
Last updated on March 24th, 2023
There are two main EV charging business models that can be implemented in a workplace setting, depending on your company’s needs and objectives.
**Workplace EV Charging Business Models**
1. **EV Charging as an Employee Benefit**
Employees have access to free EV charging at the workplace. This model is designed to enhance employee satisfaction and support the shift toward electric mobility. It can also serve as a competitive advantage when attracting and retaining talent, especially in areas where home charging options are limited.
2. **EV Charging as a Revenue-Generating Service**
In this model, users—whether employees or visitors—pay for their charging sessions based on a set tariff. This approach allows companies to generate additional revenue while providing convenient access to EV charging. For instance, employees might receive discounted rates, while customers or visitors pay full price. This not only helps cover electricity costs but also makes the infrastructure more accessible to a broader audience.
For example, offering a discounted rate to employees can boost morale, while charging visitors can create a new income stream. Both models have their own advantages and drawbacks, and the right choice depends on factors like company size, location, and long-term goals. In most cases, using a charging management system is recommended to streamline operations and handle transactions efficiently.
This article explores these two common EV charging business models and explains how they can benefit your organization.
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More of your employees will start driving electric cars. Across the world, the electric vehicle (EV) market is booming. Sales doubled in 2021, increased by 60% in 2022, surpassed the 10 million milestone for the first time, and now account for 8.3% of the global car market. We are clearly moving toward electric mobility, and workplaces are no exception.
Many organizations that offer company cars to their employees are now considering electrifying their fleet. Not only is this a more sustainable option, but it's also economically viable in the long run. While EVs may seem pricier upfront, the total cost of ownership (TCO) is often already lower than that of internal combustion engine (ICE) vehicles.
Even if your company doesn’t have a fleet, installing EV charging stations at your facility can still make sense. As more people switch to electric vehicles, having charging available at work can help attract new talent and improve employee satisfaction.
One of the main benefits of driving an EV is the ability to charge wherever you park, eliminating the need for gas stations. While home charging is ideal, workplaces are a close second in terms of preferred charging locations for many drivers.
For employees who live in apartments or lack a driveway, workplace charging can be a game-changer. It reduces range anxiety and encourages more people to consider switching to electric vehicles. Even if you don’t offer it for free, charging at work can still be a valuable perk and a potential revenue source.
Beyond just providing convenience, workplace EV charging can also serve as a marketing tool. Visitors, clients, and partners are increasingly driving electric vehicles and would appreciate the ability to charge at your office. Opening up some parking spots to the public could even generate extra income and attract new customers.
Now let’s dive into the different EV charging business models that your organization can use.
**1. Free EV Charging at Work**
Offering free EV charging can be a powerful employee benefit. It enhances the overall value proposition for your workforce and supports sustainability efforts. Studies show that 71% of workers consider a company’s environmental record when choosing an employer. While free charging isn't the only way to boost employee happiness, it can be a meaningful gesture that your team truly appreciates.
**2. Workplace EV Charging to Generate Revenue**
Another approach is to offer EV charging as a paid service. This model can bring in additional revenue and help offset electricity costs. You can charge different rates for employees and visitors, or even offer time-based or energy-based tariffs. For example, a flat fee per hour or a charge based on kWh used. These models can also be combined, with an initial activation fee followed by usage-based charges.
By implementing a smart charging management system, you can easily track usage, manage payments, and optimize energy consumption. This ensures a seamless experience for all users and simplifies administration for your team.
As EV adoption continues to rise, the demand for charging infrastructure is growing rapidly. In the EU, the number of workplace chargers is expected to increase from 10% to 15% by 2030. In the U.S., public and workplace charging will need to grow significantly to support the transition to 100% EV sales. In the UK, workplace chargers already outnumber public ones.
Workplaces are uniquely positioned to meet this demand, whether by supporting employees, attracting talent, or generating new revenue streams. If you're considering installing EV charging at your facility, there are several models to explore, each with its own benefits.
To learn more about workplace EV charging, check out our complete and free guide or explore our workplace charging solutions.